It is so important to manage the reputation of your brand. Why?

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
— Warren Buffett

Information is everywhere, online and offline and it is easier than ever before for consumers to share their thoughts and feelings about brands and products. 

So managing your reputation online is something every brand should be doing. In order to do this brands need to be listening online to what their customers are saying about them and be open and transparent. 

Where does your brand feature in an online search? 

Where does your brand feature in an online search? 

 

Is your brand listed on the first 1-2 pages of a Google search? The first ten results on a search engine for your brand name will influence whether a potential customer decides to buy from you or not.